A home for character designers and the people who love them.

Every Moji is one artist's character — a personality on paper, or on a screen, with a name and a catchphrase and a superpower. You upload it, other people vote on it, argue about it, add it to their shelf. Someone leaves a comment you didn't see coming. Someone ties your character to theirs in a little universe. Someone roots for your character to win the weekly bracket. That's the whole thing.

The games on top of that — Moji War for head-to-head voting, the weekly Super Match bracket, limited-edition drops — exist to keep the room buzzing. They're silly. They're fun. They're the reason you check back in.

Mojizu was founded by Ali Sabet — a character designer and illustrator — as a collaborative effort in 2005. It grew into a community of over 50,000 designers who shared more than 27,000 original characters. It had its own vocabulary (the term eMojioriginated here), its own running jokes, and an unmistakable culture of championing each other's work.

In 2011, the original site went dark. It stayed that way for over a decade. In 2023, Ali got the rights back. In 2026, we're rebuilding it from scratch — keeping the wordmark, the bullseye, the white-background rule, the warmth — and modernizing everything else around that.

People ask. Ali's been in the NFT world for the last few years — his art is in collections, his wallet is real, his friends there are real. He knows the mechanics cold.

And he chose, deliberately, to not make Mojizu one. He wanted a place where the spotlight lands on the character, the personality, the little story — not on a price chart. A place where new artists can show up without owning a wallet or worrying about gas. Somewhere a character's first fan is a kid who loved it, not a bot sweeping the floor. He wanted the feeling of the original Mojizu — before any of that existed — and the good parts of a collector culture rolled into one, and the bad parts deliberately left out.

So that's what this is.

There's an in-app currency called Mojicash (we write it $MC). It is not real money. It doesn't cash out. It isn't crypto. Think of it like arcade tokens — tickets you earn by playing, or optionally top up with real money the same way you'd load a Starbucks card. Once it's in your Mojizu wallet, it lives there.

You use it for the fun stuff: buying a limited edition from an artist you love, tipping someone whose Moji made your day, gifting a numbered Edition to a friend, winning prize pools in the Super Match bracket. When collectors resell a piece on the marketplace, a small slice of that sale finds its way back to the original artist — a quiet way of keeping the community looking out for the people making the work. No calculators required.

Artists don't need a wallet, don't need to tweet on the hour, don't need to manage a community. You upload, the panel reviews, the community takes it from there.

• Featured slots. Every week the site surfaces a Featured Artist and Featured Collector — real eyes, on real work.
• Prize money. The Super Match bracket pays out $MC every round; winners get credit in their Mojizu wallet the moment a round closes.
• Ongoing support. When one of your pieces changes hands on the marketplace, a slice of that comes back to you. For as long as the piece keeps moving.
• Opportunities off-platform. Mojizu is a curated roster of real, vetted artists. When a brand, a studio, a licensor, or a gallery goes looking — we want the conversation to start here. That's the long game.

Characters are a part of our lives every day. The best ones come from real designers who sit down and draw — iPad, Procreate, Wacom, paper and ink, all welcome. The hand behind the work is the whole thing.

Mojizu is a place for that. If that's you, we hope you'll join us.